Thoughts and Ideas

Image was captured from Jamie Oliver’s Instagram As you can see the captured photo above, Jamie Oliver mentioned about Ajumma (he typed...

Today, I went out with my parents to have lunch together. We had Chinese food in Myeong-dong and headed to Dongdaemun area to visit...

I just found a TV program by EBS that is called ‘Umma TV’ (mom TV) last night. Moms become directors so they produce a documentary about...

Ajummas are now smart ajummas. They do mobile communication through using their smartphones in their daily lives. It is not a special...

About 3 months ago, I talked about Digital Swish of Skirt on this blog. As I mentioned in the previous blog, the swish of skirt means...

Now you can watch this Digital Ppal-let-ter video on YouTube as well. I just uploaded.Please enjoy watching Digital Ppal-let-ter! 디지털 빨래터...

Spring has come. I can smell Spring from wind and fresh green sprouts shot up. I still feel cold in the early morning and late night but...

Well,  since I’ve started this research project people keep asking me a same question so many times. They asked me, “are you an ajumma?”...

I found a painting from the late 18th century during Jo Seon Dynasty, when it was very Confucius society in Korea. The painting by Hong...

How the idea of wash place can be applied to the research project of Smart Ajumma? Wash place is rather relevant to link to the concept...

#스마트아줌마 #대한민국 #아줌마 #smartphones #smartajumma #Koreanajumma #Mobilecommunication #VCA #아줌마화이팅 #ajumma

In the post about ‘Kakao Talk vs Wash Place‘, I wrote  what wash place worked as women’s communal place in Korea and how Kakao Talk and...

After survey and Focus group interview, I suddenly realised that Kakao Talk can be a women’s communal space in these days. Of course...

Yes, there are so many things that I would like to talk about Kakao Talk (Ka-Talk). And plus, the relationship between Kakao Talk and...

So now you know or you got an idea what Kakao Talk is through reading a previous post, ‘Kakao Talk and Ajumma (1)‘. I know it might be...

Have you heard about Kakao Talk? For me and Koreans Kakao Talk is an inextricable mobile communication app today. Kakao Talk is an...

Time flies and it’s already February in 2016! Of course we had new year holidays at the beginning of this year, January. However, we...

I did focus group interview with 10 ajummas from 2014 to 2015. I asked them ‘How has your life been changed after using smartphones?’ And...

In this blog, everything is about ajummas because this blog is for ajummas and I really want to share who ajummas are to both Koreans who...

코드네임 아줌마 라는 우리나라에서 제작한 클레이 애니메이션 입니다. 아줌마에 관한 애니메이션이라 너무 반가운 마음에 이렇게 공유하고 싶어서 유투브 링크 올려드립니다. 클레이애니메이션 감독 홍석화 님의 인터뷰를 보시고 싶으면 이곳을 클릭해주세요....