Thoughts and Ideas

I still remember when I was very young I was more than exciting to drink small bottle of yakult every morning. Since 1971, yakult ajummas...

Smartphones are now mundane communication device among ajummas in Korea. They use smartphones not only for communicating, but also for...

Ajummas are now becoming smarter, especially in the way of they communicate due to their use of new technology in their everyday...

Jeong is an ambiguous and amorphous concept. There is no word that replaces the meaning of Jeong in Korean vocabulary. Also I can’t find...

The gold collection  campaign were possible because of Korean collectivism which is We-ness, Uri (or Woori). Uri,  we-ness, or in...

IMF (International Monetary Funds)  brought serious economic pain to every Korean family but people in Korea became one to overcome this...

Ajumma! from Jung Moon on Vimeo. 아줌마 이미지를 Pixcel이라는 앱을 통해 만들어 보았습니다. 다음에는 좀 더 정교하게 한 번 더 만들어 볼께요. 아줌마 화이팅! I tried to make an animated...

Have a good weekend all ajummas! 좋은 주말 보내시길 바랍니다. 우리 아줌마분들! ‘Ajumma Locksmith’ in Seoul ‘아줌마 열쇠’ 서울의 한 열쇠가게 이름 #Koreanwomen #대한민국 #한국...

We had IMF in 1997. IMF (International Monetary Funds), this economic crisis leads to the “reversal of traditional gender roles and...

In the previous post, I talked about ‘Women in Korea (2)-1: swish of skirt in 1980s’. This education fever still remains in Korean...

The ‘swish of skirt’ means that mothers are getting overly involved in the schooling for their children. During the 1980s swish of skirt...

As I mentioned in the previous post, women in Korea after the Korean War during 1960s to 1970s (of course women workers were still...

Here is a TV commercial that describes how fast ajummas are. In this TV commercial, they emphasises that their LTE service is faster than...

To talk about women in Korea is not easy and  complicated to explain in this blog post. However, one thing that I can say is Korean women...

Last Sunday on 3rd Jan 2016, I watched a TV documentary which titled ‘War of the Mom’ by SBS (Seoul Broadcasting System). It is the first...

It’s 2016! I start blogging since last December as a part of my PhD project, ‘Smart Ajumma’. In this blog, I would like to introduce...

Happy New Year all the ajummas in Korea and everywhere!! Ajummas, you ROCK!!! 올 한해도 모두 수고하셨습니다. 아줌마 여러분! 새해에도 멋지고 즐겁게 그리고 건강한 인생을 즐기시길...

Have you heard about Kim Yeo-sa? In the previous post I mentioned about biased views about ajummas (e.g. The Third Gender) I mentioned...

This photo is a campaign poster for the National Assembly that I’ve taken on Sunday. It says, “The return of an Ajumma” I reckon ajummas...

#1 In several years ago, I worked as a casual lecturer at university in Seoul. At that time, I was preparing for applying PhD and some...